In Store Video Advertisement

Publish date: Wednesday December 12, 2007

We have successfully completed a prestigious scheme – Netro.Play Content & Multimedia Display System Project – for top wireless market player – SPRINT NEXTEL.


For our customer, KikaZoom, the premier wireless retailer in the South Western United States offering exclusively Sprint products and services in its multiple wireless stores, we developed Multimedia Display Application. The application is designed for use in large stores to display advertisements / offers / presentations of products & services / top daily promotions. Multimedia Display System Project was a large-scale prestigious scheme including in the long run the use of our application in hundreds of Sprint Nextel stores scattered all over USA. Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone.


The main purpose of the Multimedia Display Application was to distribute large video files (video advertisements) to the net of stores belonging to a particular company. The files will be played on client’s equipment in each store. MD System incorporates two parts: server part and client part. Server part consists of Backend Application and Webservice. Backend web-application is used to manage company stores accounts, company files and putting it all together - creating a batch (batch is a collection of files that will be sent to the shop). The main purpose of the backend application is to handle all the administrative work but it does not send anything to client application. This task is reserved to webservice. Webservice sends batches (file collections) on demand. Client application connects, logs on, and retrieves files. On the other side, there is the client application whose main purpose is to check for and download new file collections, then show them on 5 independent screens.


Under the Multimedia Display System Project, we were asked to produce for Sprint Nextel flash presentations - Netro.Play Content - advertising their services, products, promotions and commercials to be displayed on a set of five huge screens in each of their stores all over USA. This exclusive assignment was a distinction for us. We are very proud of the work that we have completed for Sprint. The results we delivered are the real measure of our success.

Author: Monika BaƄczerowska

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